Coca-Cola is planning on making your morning that extra bit special, especially if you are a Coca-Cola and coffee lover, as from April you can have both in one drink. The brand is launching a line of soda with coffee drinks, according to Instagram account @candyhunting.
As indicated in the picture, the soda-coffee hybrid canned beverage is expected to come in Dark Blend, Vanilla, and Caramel flavors. The 12-ounce cans pack in 70 calories and (hopefully) a real kick of caffeine.
They tried this back in 2006 with Coca-Cola BlāK, a coffee-flavored soda, but ended up pulling it from sales two years later due to poor sales. Nancy Quan, chief technical officer at Coca-Cola, told CNN Business that it was poor timing, with it being a trend before its time.
Other international companies have produced similar products and they appear to be selling well so Coca-Cola is taking another stab at producing Coca-Cola with coffee in the United States.
This news comes not long after Pepsi announced it was launching Pepsi Café, which is also due to hit shelves in April 2020. Their product only comes in two flavors regular and vanilla flavors, so Coca-Cola might have an advantage with caramel lovers.
Pepsi is sweeter than Coke, so it’ll be interesting to see if either brand alters the sugar profile to work with the coffee.